The ultimate adult field day for the Midlands business community.
The Event
Companies put on their colors, step away from the office, and compete across athletic, recreational, and team-building events. There are events for your most competitive employees, and events where simply showing up earns your team points. Everyone plays.
The lineup
2026 Birmingham recap. Watch on Vimeo
Why Columbia
After bringing thousands of employees together in Birmingham and Chattanooga, we saw that the Midlands had everything that makes this work: a strong corporate community, a competitive streak, and a city that knows how to show up for one another.
Our goal is simple — build an annual Columbia tradition the entire business community can call its own.
The Collegiate Challenge
New for 2027 · Included with registrationUSC students rank the industries they want to work in, and get placed on a Rookie squad paired with a real company. On the evening of April 15, those Rookie teams go head to head in tug of war, dodgeball, and a relay station.
So the students on your Rookie squad already want to work in your field. You get an evening with them — no booth, no résumé stack, no interview voice.
Your only job is to show up and cheer.
In partnership with


How to Join
One employee completes the registration form and handles the company fee.
Usually HR, culture committee, or whoever in the office loves making things happen.
Save the Date graphics, internal resources, and employee registration — on us, not you.
Virtual kickoff call January 14 — captains walk through the employee registration portal and the competition schedule with our team.
Sponsorships
Naming rights plus a custom activation built around your brand — towels at the cycle challenge, custom bags at cornhole, themed scorecards at trivia.
Every package includes
Events available to sponsor
April 15–17, 2027 · Segra Park
One employee, one form — that's all it takes to get your company on the board.